Headline Optimizer. Headlines aren’t what they used to be, especially in the online world. Once you could be witty or silly or clever, depending on the story. And once you didn’t have to worry about keywords. Today, headlines are often the way people find and decide to click on a story. Good headlines are still an art, yet they are a completely different style. To brush up on your headline-writing, you could start by reading Poynter’s 10 questions to help you write better headlines.
Social Media Reporter / Aggregator. Andy Carvin is well-known for his unique news role using Twitter to fact-check information. (See our interview with Carvin.) Other media organizations are finding useful ways to make sense of social media noise. Storify is one tool being used by journalists.
Story Scientist. This job is about investigating data to make digital content. New York Magazine talks about therole of a data scientist at Buzzfeed. Basically, he uses analytics to determine ways to make stories more shareable, when to share the stories and how.
Data Detective. This one is also about data, something that is becoming increasingly important to journalism. Here is a video report produced during a Knight Journalism Fellowship that explores issues in this area.
Do any of you guys already have one of these jobs?